That's how I suddenly realized I was actually really into music technology. I was just very into putting things together and visuals and stuff. So I was like, 'Okay, I'll record this.' And it was kind of genreless as well, because I wasn't even coming to it from a particularly trendy music angle. I was a slightly more nerdy guy who was better at GarageBand or something. I really only got into music as a late teenager from trying to socialize, play in bands with friends. It set a really high bar for what was normal or day to day and what was considered art or anything like that. I was really heavily exposed to that kind of stuff, which I think was super formative. Not just regular architectural stuff - borderline robotics, a building you could wear, neon green rooms and stuff like that. I was surrounded by books on it, and they did a lot of teaching and I was an only child, so I was always taken to all these lectures and exhibitions and funny meetings. Cook: It was funny because it wasn't particularly musical, but both my parents are slightly avant garde architects. The FADER: What was your upbringing like?Ī. “Even when I'm doing something like “Oh Yeah,” that's really overt it's still a bit like, ‘Oh, isn't that producer like, dancing now? What’s going on?’ That’s the tone and the personality that I want to evoke with it rather than it being like, ‘I've crossed the line. Despite donning a shiny shirt and putting his face in the videos, Cook says, it’s still an extension of the lines he’s blurred in the past - moments when he would, say, stop a DJ set to perform a song on the piano.
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“I've always had this experience as part of PC Music, where I had a sort of producer role, but everyone's producer role is also a bit of a performance role,” he says. Speaking over Zoom one Tuesday evening from Montana, where he’s waiting out the pandemic with his girlfriend and collaborator, musician Alaska Reid, Cook - exuberant and quick-talking, eloquent and considerate with the way he considers his own career and pop as a whole - seems unfazed by this new, more visible phase of his life.
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